Most travelers are asked the question if their trip is for business or pleasure. For Jeff Farr, Vice President of ResorTime, it is his business to make your trip a pleasure. ResorTime Travelers (RTT) sits down with Jeff Farr to explore the innovation at ResorTime, and how you can maximize your quality time with family and friends while on vacation.
RTT: ResorTime is about to launch a major reinvention of the brand. Why have you chosen to rebrand ResorTime?
Jeff: We wanted to better communicate who we are and our core values. It came back to a play off the name. We provide resort accommodations that offer you the freedom to spend your time your way. What about time resonates? Is it time away from work? Is it time on vacation? Is it time with your family? Is it time alone? Everything began to build from our new tag line: “Time Away…Time Together.”
RTT: What makes ResorTime special?
Jeff: It’s a unique way to travel. The properties we represent are hand-selected, so we pick the cream of the crop. We’re focused on putting people on vacation. Everything you need is onsite, and our resorts are in prime vacation destinations. In the next couple of months, we’re going to triple our portfolio in more leisure destinations that our guests have asked for, like the Caribbean, the East Coast, throughout ski country, and up the Pacific Coast. And, of course, more resorts in Hawaii as well.
RTT: What qualities do all the resorts in your portfolio share?
Jeff: They’re all professionally managed, and that’s critical. I think some people that have done this on their own, find that the resort doesn’t meet their expectations. With ResorTime, there’s always someone standing by to assist you. We offer a 24-hour concierge level of service that’s just a phone call away.
RTT: What types of resorts does ResorTime specialize in?
Jeff: We represent everything from a hotel room up to two- and three-bedroom accommodations, where you can unwind with your family rather than having to be separated. Whether you’re with your family, with friends or by yourself, there’s space to relax. Typically, there’s a kitchen in every one of our units. There are resort amenities that you don’t typically get with a vacation rental, including pools, BBQs and children’s activities like movie nights and scavenger hunts. The whole environment is fun.
RTT: Can you provide an example of the time together concept?
Jeff: My mother-in-law called me and said, “Hey, let’s all go on vacation over Thanksgiving.” Thanksgiving is by far my favorite holiday. So we’re going. Then she says, “We’ll be staying at a major hotel. We’ve got a room on the third floor, and you’ll be on the first floor.” And I said, “I’m not going.” I don’t want to be spread apart when we’re trying to come together. But we found a resort through ResorTime in the same location and we all stayed together. And we had a blast. ResorTime really focuses on larger home-like accommodations where we can allow for individuals to unwind or groups traveling together can actually stay together.
Watch the video below to hear more from Jeff Farr on what is on the horizon for ResorTime, and the new technology behind the brand. And don’t forget to like us on Facebook to stay up-to-date on the latest news and experiences from ResorTime staff, owners and guests.